Monday, February 23, 2009

II. Business Cards

Business cards are definitely important things to have. More than the obvious purpose to give prospective clients contact info, the look and feel of them play a big part in marketing a professional image. Take a look below for what I have designed so far (bear in mind, the lo-res version of the files you see and that colors may appear desaturated on some monitors and web browsers).

Here is the back of my current business cards, as this is the side that is presented first. I personally like the image that these portray: elegant, yet emotional. These seem to work well at bringing people to my site, but I question whether some get a sense of too much darkness. What are your thoughts on this? What do you feel when you see this business card? What kind of Photography company do you foresee yourself dealing with?

I. Beyond Mere Moments

In 2009, we are evermore a picture people. Despite my love for taking photographs, I oftentimes wonder why so many people love being in front of the lens so much. So many times, I've been approached with "Take my picture!" while out and about, yet with no request from the subject(s) to actually see it. Do those fifteen minutes in the [presumed] newspaper or magazine [that I don't even work for] really transcend the want for a freebie? Or do the same people, amongst millions, who both carry cameras and snap away simply love the process that much? Just Saturday, I was photographing a public event, and a couple of young, teenage girls made an effort to stop and pose every chance they saw me. "I love taking pictures," one of them said. Ironic for me to ask this perhaps, but why?

So many average people have cameras nowadays that we perhaps can't even fathom the number of photos taken each day. Some, like myself, have a passion that extends beyond a trend or a hobby, but that isn't the case for most. It's as if it extends beyond a simple individual want and into a fundamental human need. A famous Taiwanese film once alluded a character's thoughts which mentioned that man's life extended three-fold when he invented film, implying the notion that we are able to go places and experience things one wouldn't otherwise be able to in a single lifetime. People love photos because they want to hold on to reliving the memories that they love, and sharing in the love of the memory of others. People have an appreciation for capturing the moments in their lives without any aim at making it their profession, perhaps because we inherently become a better people because of it.

Some have said that the efforts of myself and other Photogs throughout the world is threatened by this rise in appreciation for mere moments. I see little threat here - I admire the appreciation. But I also label such moments "mere" because professional photographers look beyond the snapshot and into the soul of the story to be told. I am confident in what I do and will continue to grow as an artist. And as an artist - a preserver of memories and a painter of light - I will continue to aim for doing more than simply capturing life's moments. As an artist, I am honing my craft to capture the essence and infinite depth of potential that each moment's massive voice has to tell...and I trust that many will listen to what Crimson Fox has to share.